Multiple homepages orchestrated, MyAccentro as the hub. Website/CMS, portal, and CRM interlock—for direct sales, self-service, and clear insights.
Accentro is a leading real estate company based in Berlin, specializing in the privatization of residential properties. Since its founding, Accentro has successfully marketed and sold numerous housing stocks, with a focus on improving living and quality of life. The company offers a comprehensive range of services, from acquisition and development to marketing and management of properties. With a deep understanding of the Berlin real estate market and a strong customer orientation, Accentro has established itself as a reliable partner for investors and private buyers.
Custom Website, CMS Integration, CRM Integration, Customer Portal, Real Estate Portal, Business Processes.
The primary goals of this project were:
Accentro Real Estate can now market their properties directly on their website and gain better insights into customer behavior.
Potential buyers can now start the purchasing process online and track the entire sales process in real-time.
Easy connection with existing tools and platforms.
State-of-the-art encryption and data protection.
Employed iterative development cycles for rapid prototyping and feedback incorporation. Daily meetings with the client and constant communication.
Utilized React, Tailwind, and Next.js to build a robust and scalable solution.
Implemented CI/CD pipelines for seamless deployment and testing.
Technical Complexity
Integrating cutting-edge technologies while ensuring system stability.
Database Complexity
Real estate projects involve a variety of data that needs to be structured and efficiently managed in a database.
Performance Optimization
Ensuring fast load times and smooth operation at scale.
Sprint cadence: bi-weekly with demo and approval by Accentro.
Typical extensions: new self-service flows, reporting, integrations.
Principle: measurable KPIs (e.g., registrations, conversion, marketing cycle) are updated each release.
Time-to-market for new features
≤ 6 months
Buyer self-service share
70%
Lead-to-contract cycle time
−35%
“Your strong partner in tenant-oriented apartment sales”
Accentro
Bi-weekly sprints with demos: new modules, integrations, and reporting are prioritised together with Accentro.
Yes. CRM, ERP, and marketing automation systems are connected via API—including single sign-on and data exports.
EU hosting, 24/7 monitoring, and security updates within defined maintenance windows.
Point of contact at SODEFA
Mareike leads Marketing & Sales and coordinates the next steps for Accentro. Reach out—we’re happy to share concrete learnings from the portal.
Mareike Adamy
Marketing & Sales, SODEFA
Project: Accentro sales portal. Updated: 09 Dec 2025.