SuperNova Portal – Transparency, tiering, marketing in one flow
Retail partners are classified based on sell-out, pull matching marketing actions and see every relevant data point in one place—sales, marketing and field force work on the same source.
The SuperNova Portal is the central workspace for the freenet partner cooperation: via the portal/intranet retailers access a marketing toolbox, on/offline campaigns, sales support and reporting.
Tiering happens automatically based on sell-out; measures and budgets derive from that. Field teams access consolidated information on site—handovers become faster and traceable.
SuperNova serves more than 1,000 specialist retailers in the network; the cooperation exists since 2007.
Highlights – Feature → Outcome
Marketing tiers & toolbox
Sell-out controls the tiering; matching online/offline measures can be booked right away → less friction, more impact.
Retailer & portal transparency
One place for campaigns, budgets, status and documents → everyone sees the same state.
Field-force access
All relevant retailer data on site → faster clarifications, fewer follow-up questions.
Campaigns & collateral
Online/offline marketing, collateral shop, incentives → continuous process from planning to measurement.
Community & cooperation
Direct connection to the freenet partner cooperation plus personal support.
How teams work with it – workflow
1. Tiering
Sell-out flows into marketing tiers; budgets/services become visible.
2. Select measures
Retailers book fitting online/offline actions directly inside the portal.
3. Field force & review
Field reps document visits/recommendations; handovers to marketing/sales stay traceable.
4. Reporting & learning
Impact (e.g., leads, footfall, conversion) is evaluated—measures and tiers get adjusted.
Integrations
CRM/retailer data
Partner master data, sell-out, field-force notes.
Collateral / fulfilment shop
Orders, stock levels, shipping status.
Mailing / online campaigns
Newsletters, social/display campaigns, automations.
Field-force tools
Documentation, visit reports, approvals.
SSO/IdP
Access by role/region.
Governance
- •Roles/permissions (RBAC) for retailers, marketing, field force plus audit trail for changes.
KPIs & impact – sample values (replace with actuals)
Visibility index sales/marketing/field force
≥ 90% of retailer records share the same core information.
Marketing adoption
≥ 70% of active retailers pull at least one measure per month.
Retailer CSAT (support/transparency)
≥ 85%.
Updated: 17 Nov 2025
Discuss a similar retailer platform
We show how we combine marketing toolkits, retailer portals and field-force workflows in one surface.
Project: SuperNova Portal. Updated: 17 Nov 2025.